The Content Council Introduces New Advisory Board
New York, NY (October 20, 2015) — The Content Council, the definitive resource for content marketing education, insights and thought leadership, has assembled a new board of advisors to bring industry insight and strategic guidance to the organization. The diverse, 8-member group includes marketing professionals from companies such as Marriott, GE, Weight Watchers, and more.
“The members of The Content Council’s new advisory board bring along an abundance of marketing expertise, knowledge and resources,” said Andy Seibert, Chairman of The Content Council and Managing Partner of Imprint. “Each member’s industry background is as unique as the next and together embodies content marketing as a whole.”
The members of the advisory board include:
David Beebe, Vice President, Global Creative and Content Marketing, Marriott
Alexa Christon, Head of Media Innovation, GE
Theresa DiMassi, Vice President, Head of Content / Editor-in-Chief, Weight Watchers International, Inc.
Eva Hartling, Vice President, Marketing & Communications, Birks Group Inc.
Susan Hilt-Lagos, Vice President Integrated Content Development, Ameriprise Financial
Chris Lorence, EVP/Chief Marketing Officer, Independent Community Bankers of America
Ryan Petersen, Senior Manager, Content Marketing, CDW
John Von Brachel, Senior Vice President-Director of Content Marketing and Integration, Bank of America Global Wealth & Investment Management
Brad Walters, Director of Social Media and Content Strategy, Lowe's
The Content Council’s board of advisors will have critical input in all aspects of the organization. Board members will serve as judges for The Pearl Award’s individual awards, such as the Best Content Director, Best Creative Designer and Rising Star. The board will also add key insights to The Content Council’s initiatives and proprietary research and participate in surveys to measure the success. The board members will contribute brand insight and industry know-how to the organization’s speaking panels and webinars.
“The new board of advisors is a think tank of seasoned and innovative brand marketers,” said David Beebe, Vice President of Global Creative and Content Marketing for Marriott. “Our mission is to help The Content Council’s members understand what brands need to succeed and how to build and implement strategic content marketing strategies that wins the hearts, minds, and wallets of consumers.”