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Post by Moira Shannon, Kite Hill PR Account Associate

The Content Council helped kick off #CommsWeekNY today with the webinar “Authenticity & Transparency in Content Marketing” with esteemed panelists including David Beebe, Emmy-winning Producer and Brand Storyteller, Julie Hochheiser Ilkovish, Managing Partner and President of Editorial Operations at Masthead Media Company and Deborah Kirk, Editorial Director at Diablo Publications.
Moderated by Lori Greene, Founder of LPG Enterprises, panelists discussed how they define transparency and the importance of authenticity in content marketing today. As Beebe put it, “There’s no other option than actually representing your brand as it is.”

Each panelist offered their own insights into how brands can develop value-driven content, as well as addressing the greatest challenges that content marketers currently face. A universal takeaway was the importance of content marketers strategizing before executing. Hochheiser Ilkovish started the conversation with the thought that, “You shouldn’t create content until you create your strategy.” Furthermore, reaching consumers in this age of fake news means creating content that they will want to consume no matter what. As Kirk added, today’s consumers have their “antennas” up so it’s important now more than ever to gain their trust. Read more>>