The Content Council and Ad Age to Unveil Research Defining the Future of Content Marketing at 8th Annual Spring Conference
New York, NY (February 12th, 2015) – The results are in, and content marketing continues to command a seat at the head of the table in marketing and advertising. The Content Council’s latest research shows that gone are the days of custom publishers standing alone in the quest to resonate with audiences through content; today traditional advertising, public relations and marketing agencies consider content a priority and take an active role in the content conversation.
At its 8th annual spring conference, Content Chaos: Navigating the Path to Engagement, The Content Council will bring together C-suite executives from all corners of marketing, advertising and media to discuss content marketing best practices, forecasts, statistics and more. The conference is being held at Gansevoort Park Avenue Hotel in New York City March 22nd -24th, 2015. Attendance is open to all with special discounted pricing offered to The Content Council’s members. An early bird discount is available through Saturday, February 21st.
Helping drive the event’s discussion will be The Content Council’s newest research study, conducted in conjunction with the leading global source of news, intelligence and conversations for marketing and media communities, Advertising Age, centered on the state of the content marketing industry’s present and future. The full study will be released to members the first full day of the conference, March 23rd, and will be available for purchase to non-members.
Content’s caliber is evident by the volume of respondents from agencies, marketing and media who answered favorably regarding the importance and influence that content marketing has on the industry.
“We are very excited to be partnering with The Content Council on this timely and engaging survey,” said Eniko Skintej, Marketing Programs Manager at Advertising Age. “The industry response to our content marketing survey reflects the enthusiasm for this area at the highest levels of marketing. Given the ideas and the interest, we expect to see a lot of growth and innovation in content marketing in the future.”
Among the many compelling findings, the research revealed an increased level of confidence in measuring content marketing success and ROI; however, the debate is still hot on the most efficient system for measurement. In addition, the definition of content marketing received mixed responses from various content leaders, with many having their own idea of what the practice truly means and how it is best applied. The research shows the average percentage of marketing budgets allocated to content marketing has increased by more than 10 percent over the past two years, and is projected to continue to increase at this rate over the next two, making content a heavy priority across the industry.
These issues, along with prominent topics such as the rise of big data, internet stardom, real-time and reactive marketing, will be discussed by executives from Refinery 29, IBM, The Weather Channel, Starcom MediaVest, McMURRY/TMG and more at Content Chaos. Keynote speakers include Sterling Proffer, General Manager at VICE News and Chris Barth, Strategist at Contagious.