This Year's Best In Content Marketing: Submission Opens For The Newly Redesigned Pearl Awards
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New York, NY (July 16, 2015) — The submission period for The Content Council’s 2015 Pearl Awards opens today with a variety of new industry-specific categories for content creators to showcase their work. The Pearl Awards is the premier annual event honoring global industry leaders and individuals demonstrating excellence in content marketing.
“We have new categories and are anticipating submissions that won’t disappoint this year,” said Andy Seibert, Chairman of The Content Council and Managing Partner at Imprint. “As the content industry evolves, the Pearl Awards continues to promote and honor the growth and vitality of this dynamic industry.”
With the evolution of the industry in mind, The Content Council has made some significant changes to this year’s awards. In addition to adding 14 different industry sector categories, The Content Council has removed the general distinction between print and digital efforts allowing judges to evaluate without respect to platform. The Content Council has also integrated a new submission platform that will make it easier to submit entries. The categories are as follows:
Overall Awards
- Best Blog and/or Series of Blog posts
- Best Cover (Print)
- Best Digital Design
- Best Evolution of Print to Digital
- Best Long Form Writing (over 1000 words)
- Best Overall Content Marketing Solution
- Best Print Magazine (design) B2B and B2C
- Best Print Magazine (editorial) B2B and B2C
- Best Special Issue/One Off Campaign (print, digital)
- Best Use of Illustration/Infographic
- Best Use of Mobile
- Best Use of Native Advertising
- Best Use of Photography
- Best Use of Responsive Design (across all platforms, devices)
- Best Use of Social Media – campaign
- Best Use of Social media – one shot
- Best Use of Typography (digital)
- Best Use of Typography (print)
- Best Video - Long-Form (over 3 minutes)
- Best Video - Micro-video (max 15 seconds)
- Best Video - Short-Form (under 3 minutes)
- Best Video Series
- Best Website
- Best White Paper/eBook (print and digital)
- Most Effective Email Program
- Most Innovative Content Solution
Industry Specific Categories: Strategic Integrated Content Marketing Campaigns
- Apparel/Fashion
- Associations/ Nonprofits
- Automotive
- Colleges and Universities
- Corporate Social Responsibility
- CPG
- Food & Beverage/ Restaurants
- Healthcare/ Pharmaceutical
- Professional/ Financial/Insurance Services
- Public Sector/Government
- Retail
- Sports/Leisure
- Technology & Telecommunications
- Travel (airlines/ hotels/ cruise liners, etc.)
Individual Awards
- Caldwell Award
- Best Content Director
- Best Creative Designer
- Rising Star
The 2014 Pearl Awards produced nearly 500 submissions from 65 global companies that represent a myriad of industries. Some notable winners included Lowe Campbell Ewald, Meredith Xcelerated Marketing (MXM) and McMURRY/TMG for their work with Fortune 500 companies such as Cadillac, Bank of America Merrill Lynch, JW Marriott and Whole Foods Market, just to name a few. This year promises to be no different, particularly because of the expanded categories.
This year’s Pearl Awards will take place at Apella in New York City on November 10th. For more information about the Pearl Awards, visit http://thecontentcouncil.org/Pearl-Awards
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