As general manager of AdFX and analytics for The Weather Company, Vikram Somaya leads Weather’s ad product monetization, data analytics and insights, and sales efforts geared toward predictive marketing. He is based in New York and reports to Curt Hecht, chief global revenue officer of The Weather Company.
Vikram also oversees the company’s WeatherFX division, the team that creates localized ad targeting solutions using Weather’s access to location data and the best, most comprehensive weather data in the world. Launched in late 2012, the WeatherFX division builds on Weather’s value proposition and differentiation by using weather analytics, weather triggering and dynamic messaging to connect businesses to consumers through weather and climate. For every weather condition, The Weather Company has the data to deliver a contextually relevant message to any audience at the right time and place. This is possible due to Weather’s reach, its influence on consumer actions and activities, its proprietary technology, and market-level analytics.