Webinar - Connecting the Dots: Analytics and Measurement (Data Driven Content)
What keeps CMOs up at night? The content marketing world is cluttered with data that provides multiple opportunities for marketers to track, monitor, measure, amplify, optimize and assess more than ever before. The sheer volume of data pressures today's CMOs as well as CFOs who are then challenged with evaluating marketing programs to ensure they deliver value to the business.
Within this clutter — how do they do it? How does one harness the data to deliver best-in-class content programs, prove results and provide ROI for clients? How do you use data to drive the path-to-purchase or path-to-action, and how do you prove value? What is your analytics strategy?
Please join us for this webinar as a panel of senior leaders active in content marketing share their perspectives in a lively panel discussion on the complex issue of data driven content and measurement.
If you missed the webinar, it is available to download. The recording is free for members, and costs $50 for non-members to purchase. Please contact Gemma Rainer for further details.
- Theresa DiMasi, VP, Head of Content / Editor-in-Chief, Weight Watchers International, Inc.
- Michael Grier, Business Development Director, Globe Edge Content Studios
- Kathy Kayse, Vice President, Sales Strategy and Solutions, Yahoo
- Jacqueline Loch, VP Content Solutions, St Joseph Communications, Media Group
Get involved with the conversation
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Members - Free
Non-members - $50
Wednesday, February 10th
1pm - 2pm ET