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The Content Council’s newest research study, conducted in conjunction with Advertising Age, is centered on the state of the content marketing industry’s past, present and future. Among the many compelling findings, the research revealed an increased level of confidence in measuring content marketing success and ROI; however, the debate is still hot on the most efficient system for measurement. The research shows the average percentage of marketing budgets allocated to content marketing has increased by more than 10 percent over the past two years, and is projected to continue to increase at this rate over the next two, making content a heavy priority across the industry.

Georgia Galanoudis, Research Committee Co-chair, will be presenting the findings from the research and will be available to answer any questions you may have about how best to use the research to further your business.

The full research study is available to members of The Content Council by logging in to the members only section of the website.

Cost
Members - Free
Non-members - $50

Date
2.30pm - 3.30pm ET, Wednesday, June 17^th

Register
Registration for the event has now closed.