World Vision
Publisher:
Journey Group, Inc.
Client:
World Vision, Inc
Circulation:
515,000
Audience:
This global relief-and-development organization uses its magazine to tell the stories of how donor support is making a difference.
By providing masterfully designed stories with information and opportunities for readers to take action, World Vision can link donors to children and families in every country where it works.
EXECUTION:
As an organization concentrating internationally on both rapid-response and steady, long-term development, World Vision needs publishing partners with great flexibility. Journey has offered that as World Vision’s custom publisher since 1999. We showcase the ongoing, day-to-day fieldwork with freshness and creativity, and yet we respond rapidly to changing international crises and the resulting media needs — such as the December 2004 East Asian tsunami and the 2010 Haiti earthquake.
Journey has also aided World Vision in standing out amid the larger relief-and-development world. Journey created a distinctive magazine design that serves as the flagship expression of the corporate brand, drawing attention to the top-quality photography for which World Vision magazine has come to be known. While design and production have been the hallmarks of the Journey/World Vision relationship, the Journey team steps in to offer whatever expertise is needed, including serving as acting managing editor during two seasons of organizational change.
Journey’s production solutions strengthen World Vision as a proven response vehicle: targeting its extensive donor list with specific cover-wraps and regional versions that get the right message to the right donor at the right time and, always, with an eye to budget. After all, every dollar saved in creative and production costs means another dollar toward life-changing child sponsorship in developing countries.
In 2010, Journey began developing digital features to complement magazine stories, allowing donors/users to share World Vision's work even more widely.
RESULTS:
Donors lifted to greater levels of retention and growth among readers of the magazine (as compared to donors who are not recipients).
Internal recognition by the organization as a successful expression of the parent brand and forerunner of overall organizational typographic and color palettes.
Recipient of repeated writing, photography and design awards from the Evangelical Press Association as well as design and interactive recognition from the Custom Content Council's Pearl Awards.
Recently, a new web edition of the magazine has been launched. http://www.worldvisionmagazine.org
