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Posted by Eric Emin Wood, IT Business.

If the modern content creator feels like they’re drowning in a sea of customer data, that’s because they are – companies and their marketing departments have more opportunities to track, measure, amplify, optimize and assess consumer behaviour than ever before, but doing so requires filtering the most valuable data through an even greater amount of clutter.

Nevertheless, it will be the companies that best measure their audiences, analyze the data collected, and use it to improve their content that will come out on top, according to “Connecting the Dots: Analytics and Measurement,” a Feb. 10 webinar about data-driven content hosted by the Content Council, a New York City-based content marketing association.

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