The Talent Challenge Part 1: How Do You Staff a Content Marketing Practice for Today and the Future?
Whether building your content agency, developing a content practice within your PR or digital agency or building out an in-house team, finding the right skill set to meet the needs of today and the evolving needs of tomorrow is no easy task. With more channels needing content and more pressure to deliver on ROI, the skills needed to meet the digital age of content have evolved and will continue to evolve.
We’ll examine how roles in content marketing now blend creative, technology, strategy and analytics. With hybrid roles emerging that combine editorial skills with visual digital proficiency. We’ll discuss, what’s the unicorn talent you’ve been hunting for, how to source staff to build a team and uncover what talent you should be looking for in your content agency partners.
Join us for Part 1 of our 3 Part webinar series: The Talent Challenge.
Moderator: Georgia Galanoudis, VP Strategic Planning, Rauxa
Panelist: Katie Cheevers, City Manager, Toronto, Creative Circle | Digital + Creative Staffing
Panelist: Andy Seibert, Managing Partner, Imprint
Panelist: Adrienne Stewart, Vice President, Integrated Strategy, Kaplow
Date: Wednesday, September 12, 2018
Time: 1:00 — 2:00 pm ET
Place: Webinar - register to recieve log in details
Members of The Content Council - Free
Non-Members - $10