The Talent Challenge Part 2: Analytics and ROI — Content Marketing Skillsets in the Digital Age
Content Marketing in the digital age requires roles that blend creative, technology, and analytics. One in two content jobs require SEO skills — and there is demand for the gifted storyteller who understands the power of analytics and optimization.
Organizations must seek individuals with more than one area of expertise for roles that range from content marketing specialists, content managers, content directors, content creators, to business development, client services and project management.
How do you find talent that can go beyond simply creating a great content program, and can articulate what is actually happening in a content marketing program?
Join us for Part 2 of our 3 Part webinar series: The Talent Challenge.
In partnership with Communications Week
Moderator: Georgia Galanoudis, VP Strategic Planning, Rauxa
Panelist: Rita Ku, Chief Intelligence Officer, Rauxa
Panelist: Jacquie Loch, VP & Group Publisher, Women's Group, St. Joseph Communications, Media Group
Date: Wednesday, October 17, 2018
Time: 1:00 — 2:00 pm ET
Place: Webinar - register to recieve log in details
Members of The Content Council - Free
Non-Members - $10