The Talent Challenge Part 2: Analytics and ROI — Content Marketing Skillsets in the Digital Age
The job of the content marketing analyst in the digital age is truly a blend of strategy, analytics and a healthy dose of creativity. Whether building your content agency, developing a content practice within your PR or digital agency or building out an in-house team, finding this incredibly important skill set is no easy task. With more channels delivering content and more pressure to deliver on ROI, the skills needed to mine data, apply attribution and deliver actionable next steps are critical.
How do you find talent that can go beyond data reporting? Someone that can articulate what is actually happening in your content marketing program and uncover the insights to influence future content development. Join us to discuss what to look for before you hire that next crucial ingredient.
Join us for Part 2 of our 3 Part webinar series: The Talent Challenge.
In partnership with Communications Week
Moderator: Georgia Galanoudis, VP Strategic Planning, Rauxa
Panelist: Alberto Botero, Head of Data Strategy, TBWA\Chiat\Day
Panelist: Rita Ku, Chief Intelligence Officer, Rauxa
Panelist: Jacquie Loch, VP & Group Publisher, Women's Group, St. Joseph Communications, Media Group
Date: Wednesday, October 17, 2018
Time: 1:00 — 2:00 pm ET
Place: Webinar - register to recieve log in details
Members of The Content Council - Free
Non-Members - $10