Pearl Awards

The Content Council has been celebrating excellence in content marketing since 2004, making The Pearl Awards the longest running and most prestigious content marketing awards program in the United States. Content Marketers - small and large; B2B and B2C; representing clients in a wide range of industries; and producing programs across multiple channels – have had the honor of winning a Pearl Award over the last 15 years. 

Categories

• Best Cover
  Best cover of a magazine
• Best New Program Launch
  If you or a client has launched a new content strategy/program in the past year. This could be a multi-channel solution or one great piece of content marketing
• Best Overall Content Program
  This could be a multi-channel solution or one great piece of content marketing. The emphasis on this is the results of the strategy/program
• Best Print Experience B2B 
  Previously this was split into two categories: Best Editorial and Best Design, but this has now been combined into one category
• Best Print Experience B2C 
  Previously this was split into two categories: Best Editorial and Best Design, but this has now been combined into one category
• Best Use of Email
  This could be an email campaign or a one-off email
• Best Use of Influencer Marketing
  A campaign which centered around an influencer to promote the brand or product
• Best Use of Native Advertising
• Best Use of Photography
• Best Use of Social Media 
  This entry could be a one-off post or a campaign across various platforms
• Best Use of Video
• Best Website
• *Most Effective: Automotive
• *Most Effective: Financial Services
• *Most Effective: Food & Beverage
• *Most Effective: Healthcare / Pharma
• *Most Effective: Non-profit / Association / Gov't
• *Most Effective: Retail, Fashion & Beauty
• *Most Effective: Travel and Leisure
• Most Innovative Content Solution
  The winning entry should showcase a cutting edge, innovative solution to a client's brief

*Last year these were categorized as ‘industry specific’. These categories are an opportunity to show off a multi-channel content strategy which generated great ROI

Individual Awards

• Caldwell Award
• Rising Star
• Content Director of the Year
• Creative Director of the Year
• Brand of the Year
• Innovator of the Year

Costs 2018

Entry fee August 1^st – September 21st ²⁰¹⁸
The Content Council members - $225 per entry
Non-members - $350 per entry

Late fees will be applied to any entries submitted between September 22nd - 28th 2018  
The Content Council members - $275 per entry
Non-members - $400 per entry

FAQs

Who Is Eligible to Enter? 
All companies producing content marketing strategies, whether they are an agency or a brand, a member or a non-member, may enter their work. All publications, whether print or digital, must have been produced between July 1, 2017 and June 30, 2018.

How to Enter:

• The awards are open to members and non-members of The Content Council, to brands and agencies. They are open to all countries and all global content will be accepted.
• It is important that you can prove the effectiveness of your content strategy – pay particular attention to the results section of the entry form. The judges are especially looking for data and statistics that can prove ROI.
• Entry will be open online from August 1^st  
• All application questions must be answered in English

Entry Form: 
You will be asked to provide the following details on your entry form:

• Company name 
• Name of client (if applicable)
• Campaign title  
• Target audience  
• Distribution methods  
• Client objectives  
• Challenges  
• Solutions  
• Results

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2017 Pearl Awards & Winter Conference

CONGRATULATIONS TO OUR 2017 WINNERS! Click here to see the list.

Congratulations to everyone who made the 2017 PEARL AWARDS SHORTLIST! 

The winners of the gold, silver and bronze awards were announced on December 7th at Hearst Tower. To find out more about the event, click here>>

Click here to see some photos of the Pearl Awards and Winter Conference.