VP Content Strategy, Rauxa
Brian is a strategist and storyteller who currently leads the content strategy practice at Rauxa. With an editorial background in digital publishing and content creation, Brian has since spent over 15 years in the ad agency world as an audience-centric content strategist. In that quarter life, he has enjoyed partnering with many award-winning brands: Verizon, TGI Fridays, Samsung, Microsoft, Tylenol, PNC Bank, Kodak and as well as non-profit organizations such as Wildlife Conservation Society, Michael J. Fox Foundation, U.S. Holocaust Memorial Museum, and Blue Shield of California, among others.
Army brat by birth who made roots on Oahu but settled in the melting pot of New York, Brian consults clients in strategic marketing engagements that intersect business objectives with a rewarding customer experience, where consumers’ needs are uniquely satisfied, and results are measurable. He loves to surface opportunities for change in brand perception and deepened connections through content that ties an authentic brand-messaging strategy to a meaningful value exchange for the content consumer — a human being with needs and a story. Good content hinges on story, for stories are what we all have in common and what we crave more of every day.
Brian holds a Bachelor of Fine Arts from Marymount Manhattan College and moonlights as a playwright, actor, festival organizer, director and co-founder of not-for-profit indie theatre collectives that have produced boundary-pushing performances in New York, London, and Norway, from parking lots to prosceniums.