John Lewis Edition Magazine Remains Number One Women's Lifestyle/Fashion Title
John Lewis Edition magazine, published by John Brown on behalf of retail giant John Lewis, has for the eleventh audit period running retained the number one spot in the recently published ABC circulation figures, cementing its status as the top customer magazine with newsstand-beating credentials.
Showcasing the unique blend of contemporary fashion, inspiring beauty, stylish homewares and state-of-the-art technology available at John Lewis, Edition tempts customers to discover more both in store and online with its accessibly aspirational approach. Themed issues, brought to life by stunning, original photography and engaging writing from columnists Jess Cartner-Morley, Miranda Sawyer, Sali Hughes and India Knight, ensure a compelling and well-rounded read.
With its latest circulation figure of 487,075, John Lewis Edition is ranked ahead of the customer magazine for fashion website ASOS.com and newsstand glossy Good Housekeeping, proving that it’s more than a match for newsstand big hitters.
The Director of Content and Design at John Lewis, Paul Porral, views Edition as an effective marketing tool: “Edition engages customers emotionally with its aspirational mix of intelligent and relevant editorial, and in so doing, entices them to discover the breadth of our product ranges and deepen their engagement with the brand.”
Marie O’Riordan, Editor-in-Chief of Edition at John Brown, says: “Edition’s number one position for the eleventh successive period demonstrates the appeal of its creativity, beauty and integrity.”