Natalie Widdowson, T. Rowe Price
Head of Content Marketing, Individual Investors, T. Rowe Price
Natalie has been developing strategic direct marketing programs that drive customer action for the past 25 years and, for 15 of those years, leading content marketing programs—long before content was a buzzword.
As the Head of Content Marketing for Individual Investors at T. Rowe Price, Natalie has grown the firm's content marketing program into a multi-channel, integrated strategy spanning web, email, direct mail, advertising, and content sponsorships. The program has earned numerous awards over the years, including MFEA STAR Awards, The Content Council Pearl Awards, Eddie & Ozzie Awards from Folio, and APEX Awards for Publication Excellence.
Natalie's passion for marketing started when studying for her BS in Marketing at the University of Maryland’s Robert H. Smith School of Business and grew while earning her MBA in Marketing from Loyola University Maryland’s Sellinger School of Business and Management. Natalie lives with her three children and husband in the Chesapeake Bay area near Annapolis, Maryland.