Oren Katzeff is Head of Programming at Tastemade, a food and travel network for the connected generation. At Tastemade, he oversees editorial strategy, content creation and distribution, and Tastemade's community of influencers, and works with Tastemade’s brand partners to align them with premium, custom content solutions. Prior to Tastemade, Oren was Head of Audience and Marketing at ZEFR, where he was responsible for growing ZEFR’s global audience and leading strategic planning and marketing programs. In previous positions, Oren was Senior Vice President and General Manager at Demand Media Entertainment, where he ran the day-to-day operations of Cracked.com, in addition to holding a position as Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. There, he negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABCNews, FOX, CBS, USAToday, The Weather Channel, CNN, Huffington Post, and many others.