Theresa DiMasi, VP Head of Content Editor-in-Chief
Weight Watchers International, Inc.
As VP, Head of Content and Editor-in-Chief of Weight Watchers Digital – desktop, mobile, tablet, eCRM -- and Weight Watchers Print – magazine and books -- Theresa DiMasi is responsible for creating and articulating the editorial product vision for content across the U.S. and global markets. Theresa guides a team of editors, visual designers and copywriters as they create engaging, integrated, award-winning content experiences that have helped Weight Watchers deepen its relationships with customers. With Weightwatchers.com capturing 3 million unique visitors and 120 million page views monthly and a magazine that reaches 9 million readers per issue with a circulation of 1.25M, Theresa’s team of editors continually demonstrates content’s role in transforming the Weight Watchers business through driving sales, engagement, acquisition or retention. The content team is further focused on ensuring all content is on-brand and consistent in voice and tone across all customer touch points.
Theresa brings 15 years of editorial and product experience with some of the world’s leading media companies. Most recently, she served as the founding Editor-in-Chief of Brides.com, the destination Web site for Condé Nast Bridal Media. Prior to that, Theresa was managing editor at Condé Net’s Epicurious.com, Concierge.com, Style.com, MenStyle.com and YM.com, where she won eight Webby awards in three years. She was also deputy editor for Epicurious.com and Concierge.com, where she created new video series and oversaw Epicurious TV.
Theresa’s background is extensive and diverse. In addition to her editorial work, Theresa was creative director at bigchalk, Inc., an educational technology startup. Here, Theresa won two Codie Awards for her team’s work. Her career in digital media began at R/GA, the award-winning interactive agency, where her clients included Intel, PBS, IBM and the Ross School.
Theresa’s television and radio appearances and interview credits include E!, Entertainment Tonight and Entertainment Tonight’s Insider, Wendy Williams, Mike and Juliet, ABC News, Fox News, Lifetime, Who Wants to be a Millionaire, The New York Times, The Wall Street Journal, The Washington Post, Smart Money, Associated Press, The New York Post and Mashable.com.
Theresa holds a MA in Media Studies from the New School University and a BBA from the University of Michigan. She also taught courses at New York University. She lives in New York City with her husband, Clive, and their two children, Crosby and Giancarlo. She enjoys running, travel, books, film, dance and cooking.