Dan Davenport, Creative Operations Officer, MXM
As leader of MXM’s Content unit, Dan is responsible for aggregating and motivating creative talent to plan, develop and deliver multi-channel programs that engage clients’ target audiences. In his 18 years at MXM, Dan has led consumer communications programs across virtually every category, and particularly helping MXM gain a strong presence in the financial services, insurance, health, food and automobile industries.
At the heart of Dan’s team is a group of editors, writers and designers who are driven to create powerful content that audiences want and need. These team members are all highly skilled in their crafts, deeply experienced at grasping a client’s brand positioning and objectives and adept at engaging audiences across all channels and content types. This team has won hundreds of creative awards in virtually every category of every major industry group.
Equally pivotal to the success of Dan’s team—and what helps distinguishes MXM—is the Content group’s seamless partnership with the MXM Strategy unit. Together, these groups build sound foundations from which to plan and create the precise content that drives measurable performance for MXM’s clients.