Director, Digital Content, Pfizer

Ellen Gerstein leads above-brand digital and social content strategy as a part of Pfizer's Global Media Relations and Digital Communications team. She is an accomplished marketer and communicator with a vast background in creating successful social media engagement strategies and impactful marketing. Prior to Pfizer, she held leadership positions at companies in a diverse range of industries, including publishing, non-profit, and media. Her most cocktail party-conversation-worthy role was Head of Global Social Media and "For Dummies" Brand Manager (yes, the yellow and black books) at Wiley Publishing. www.linkedin.com/in/ellengerstein @elleinthecity on Twitter and Instagram