Brands, large and small, need to consistently evolve in order to thrive and I have been helping clients transform and compete for 20 years. My disciplined audience-centric approach and integration of brand DNA into content strategy have driven innovative ways to engage and foster positive consumer experiences for brands.
I have led the strategy and execution of a myriad of integrated programs for such clients as Proctor & Gamble, Johnson & Johnson, Bristol-Myers Squibb, S&P Global and Bank of America delivering sales and marketing growth with strategic content as the common thread.
I currently apply my business and content marketing acumen, consulting for digital marketing and PR agencies. I also donate time to various non-profits where I can bring commercial knowledge and experience to inform their efforts.
In addition to supporting The Content Council, I currently serve on the Board of Directors of New York Women in Communication (NYWICI) as the VP of Communications and on the Board of Advisors for HIMSS Media, an organization committed to serving today’s IT healthcare industry. I was also recently appointed to Rutgers CX Advisory Board.