Lori Greene, Founder, LPG Enterprises
Lori Greene, Senior Partner Director of Content, Maxus
Lori Greene is the founder of LPG Enterprises, a digital marketing, content, and training consultancy. A proven multi-platform marketing executive, Greene is highly proficient in all aspects of media including social, mobile, digital, video, television, and print. She spent her career creating, curating, marketing, and monetizing smart, cutting-edge content on television, mobile, web, print, and social media utilizing the highest journalistic standards. Currently an adjunct in digital marketing at New York University, Greene teaches content marketing and social media at various prestigious educational institutions. As Senior Partner Content Director at GroupM's Maxus, she created award-winning, viral work for Arm & Hammer Baking Soda, moved a major consulting company into the content marketing space, and led the development, sale, and creation of a 14-piece content series for a beverage brand. All these projects garnered record-breaking numbers for the clients.
Greene devised content and marketing strategies and ran editorial implementation as VP Digital Media for History.com, Biography.com, and BBCAmerica.com that resulted in explosive growth in all metrics. The highly engaging work that she directed led to several award-winning projects including a Best Cable Website nod for BBCAmerica.com. At Time Inc. Content Solutions, Greene created thought leadership content on several platforms for financial services clients and as SVP Digital Media and Content she executed a full digital rebrand of the global company WOBI, home of the World Business Forum.
In addition, she produced television shows for Lifetime, Food Network, and the Travel Channel and is the winner of a Silver Pearl Award, a Promax World Gold award, and an Eppy Award among others. Greene is currently VP Student Affairs at New York Women in Communications, runs Programming for The Content Council, and is the Chair of the Fox Business School Advisory board.