International ICMF Survey 2016 on Content Marketing
This year's international study on content marketing, which is the second of its kind, was commissioned by the International Content Marketing Forum (ICMF) – the international network of national content marketing associations. As in 2015, it was carried out by the Swiss market research institute zehnvier research & strategy under the leadership of Professor Clemens Koob. The concept of the study is based on the annual studies carried out by the Content Marketing Forum (CMF), member of ICMF and transnational association for Germany, Austria and Switzerland.
The nine countries included in this year's ICMF study are: Austria, Croatia, Denmark, Germany, Norway, Poland, Slovenia, Switzerland and the USA. You can download the full study here>>
The Content Council Research 2015
The Content Council’s latest research study, conducted in conjunction with the leading global source of news, intelligence and conversations for marketing and media communities, Advertising Age, centered on the state of the content marketing industry’s past, present and future. The full study is available to members by logging into the members-only section of the website, and is available for purchase to non-members for $800. Please contact Gemma Rainer for further information.
Content’s caliber is evident by the volume of respondents from agencies, marketing and media who answered favorably regarding the importance and influence that content marketing has on
Among the many compelling findings, the research revealed an increased level of confidence in measuring content marketing success and ROI; however, the debate is still hot on the most efficient system for measurement. The research shows the average percentage of marketing budgets allocated to content marketing has increased by more than 10 percent over the past two years, and is projected to continue to increase at this rate over the next two, making content a heavy priority across the industry.
We released two white papers available to both members and non-members to download for free:
CONTENT MARKETING: Growing and Transforming Customer Engagement
THE FUTURE OF CONTENT: Marketers Explore Expanding Opportunities to Reach Consumers
The Content Council conducts exclusive research studies measuring the latest trends and best practices within the content marketing industry. The full reports are available as a
member benefit for free; non-members have the option to purchase the full report for $800 per report. Members can log in to view the archives here.
For information on becoming a member, visit our membership page or contact Gemma Rainer.
You can download the executive summaries of the reports for free below:
Members: For a full list of The Content Council research, login and visit the research archives page.