The Caldwell Lifetime Achievement Award
The nominations for 2016 are open! Click here to nominate someone.
To recognize individuals who have made significant contributions to the development and promotion of the content marketing industry.
John Caldwell was an early pioneer of custom publishing who passed away in 2006. In honor and memory of John’s contributions to the evolution of custom publishing as a marketing channel, The Content Council created the Caldwell Award.
The award is presented to an individual who has made significant contributions to the industry by virtue of their leadership and success at promoting the use of content marketing as a discipline and a standard for work that demonstrates excellence in content marketing.
The first Caldwell Award was given at the 2006 Pearl Awards Gala posthumously to John.
Background on John Caldwell:
John started Marblehead Communications, a spin off from Crosby Vandenberg Publishing in 1987. He primarily focused in entertainment custom publishing and he truly would have been, at that time, one of the early "legitimately commercial custom publishers working with multiple clients for marketing purposes..."
He sold Marblehead to Cadmus Communications Corporation in 1993 and started Custom Communications Partners on Newbury Street. He sold that to Forbes in late 2000 and then after leaving Forbes around 2003, John started his own consulting business still working with clients and then also, other custom publishers.
Candidates for the Caldwell Lifetime Achievement Award may be nominated by anyone (member or non-member).
Nominations will be evaluated and voted on by a committee of The Content Council consisting of past and current board members.
Upon selection, the Caldwell Lifetime Achievement Award recipient will be presented with the award at the Pearl Awards in November 2016 in New York City.
Criteria for Award Selection:
Considerations for criteria selection include:
- Minimum length of time in (or associated with) the industry
- Demonstrated impact on furthering the content marketing industry’s growth
- Innovative use of content marketing