Announcing the Winners of
The Content Council 2022 Pearl Awards
We are pleased to announce the winners of The Content Council 2022 Pearl Awards and to celebrate best-in-class content marketers from the US, Austria, Finland, Germany, South Africa, South Korea, Sweden and the UK.
The Content Council has been celebrating excellence in content marketing since 2004, making The Pearl Awards the longest running and most prestigious content marketing awards program in the United States. Content Marketers - small and large; B2B and B2C; representing clients in a wide range of industries; and producing programs across multiple channels – have had the honor of winning a Pearl Award over the last 18 years.
Best Cover
GOLD: Yhteishyvä Yhteishyvä
SILVER: Woolworths TASTE: “Family Eats” (May/June 2022) New Media
BRONZE: Markets International Kammann Rossi
Best Print Experience B2B
GOLD: mpaper muehlhausmoers corporate communications
SILVER: Old Mutual Corporate - MiNDSPACE Dentsu Creative South Africa
BRONZE: The Compass Magazine Revmade
Best Print Experience B2C
GOLD: Woolworths TASTE New Media
SILVER: Old Mutual Corporate - TODAY Dentsu Creative South Africa
BRONZE: OcadoLife Magazine Sunday
Best Use of Influencer Strategy
GOLD: Woolworths TASTE “TASTE cooks” New Media
Best Use of Native
GOLD: Starchefs of Bocuse d´Or Kesko and Sanoma Media
SILVER: How many Finns crash their car? Pohjola Vakuutus and Sanoma Media
Best Use of Photography
GOLD: VISI magazine New Media
Best Use of Social Media
GOLD: State Street Global Advisors Conversation Ads EMI Strategic Marketing
SILVER: MFS North American Institutional Active YouTube Campaign Imprint
Best Use of Video
GOLD: Nine Yards omnichannel campaign Dentsu Creative South Africa
SILVER: WSJ x Northrop Grumman - Beneath the Bay Wall Street Journal Barron’s Group
BRONZE: Mediclinic: The Cape Town Cycle Tour 2022 New Media
Best Website
GOLD: Don't be scared of being scared COPE
SILVER: Citizens Commercial Banking 2022 M&A Website EMI Strategic Marketing
BRONZE: ARAG InSight Kammann Rossi
Most Effective Automotive
GOLD: Toyota Connect - South Africa Dentsu Creative South Africa
Most Effective Financial Services
GOLD: Global X ETFs - Charting Disruption Wall Street Journal Barron’s Group
SILVER: Pacific Life - What Matters Most Wall Street Journal Barron’s Group
Most Effective Food & Beverage
GOLD: Nespresso - The Modern Workplace Wall Street Journal Barron’s Group
SILVER: Food24 & Rhodes Quality New Media
Most Effective Healthcare/Pharma
GOLD: The Well by Northwell Health Revmade
SILVER: Don't be scared of being scared COPE
BRONZE: H&V Magazine, Cone Health Ethos Creative Group
Most Effective Non-Profit/Government/Association
GOLD: ICAEW and Sunday: 'Welcome Inclusion' Sunday
SILVER: RICS Modus Sunday
BRONZE: LMI Health Revmade
Most Effective Travel & Leisure
GOLD: The Compass Magazine Revmade
Best New Program Launch
GOLD: ICAEW and Sunday: 'Welcome Inclusion' Sunday
SILVER: Stadium - Tracks Glory Days
BRONZE: LMI Health Revmade
Most Innovative Content Solution
GOLD: Nine Yards omnichannel campaign Dentsu Creative South Africa
SILVER: Stadium - Bounce Blast Glory Days
BRONZE: The Moleculist Kammann Rossi
Best Overall Content Program
GOLD: Woolworths TASTE: Christmas 2021 New Media
SILVER: How to choose a house, a residential living brand; EPISODE SK D&D
BRONZE: Axelent - Xperience Glory Days
Content Director of the Year
Kate Wilson, Editor-in-Chief Woolworths TASTE and Content director for the Woolworths division at New Media
2022 Judging Panel
A big thank you to our amazing and whip-smart Judges! We couldn’t have done it without you…no really…we couldn’t have!
Arjun Basu
Ashley Brenner
Laura Denton
Sasha Emmons
Georgia Galanoudis
Duncan Milne
Munni Trivedi
Paul Tsigrikes
Jessica Zagari
Winners of The Content Council 2021 Pearl Awards
In 2021, we were honored to celebrate these best-in-class content marketers from the US, Argentina, Australia, Canada, Germany, South Africa, Sweden and the UK.
Best Cover
GOLD: Association Media & Publishing (AM&P), Signature Magazine Cover June/July 2020 GLC
Best New Program Launch
GOLD: The Crohn's & Colitis Foundation, "Spill Your Guts" Campaign Imprint
Best Print Experience B2B
GOLD: Old Mutual Corporate, Mindspace John Brown Media South Africa
SILVER: Old Mutual Corporate, Nine Yards Magazine John Brown Media South Africa
BRONZE: TÜV SÜD, About Trust 1 2021 muehlhausmoers corporate communications
Best Print Experience B2C
GOLD: Ocado, OcadoLife Magazine Sunday
SILVER: Old Mutual Corporate, Today John Brown Media South Africa
BRONZE: Hewlett Packard, Innovation Spring 2021 HP
Best Use of Native
GOLD: US Geospatial Intelligence Foundation, Trajectory Sponsored Content Immersive Web Pages GLC
Best Use of Photography
GOLD: L'Oréal Paris Canada, L’Oréal Paris SEO/Content Program SJC Content
Best Use of Social Media
GOLD: Preem, Little things. Big difference. Spoon
SILVER: P&O Cruises Sunday
BRONZE: Today more than ever Pan American Energy
Best Use of Video
GOLD: VISA, Small Business Heroes Video Imprint
SILVER: Trying the impossible Pan American Energy
Best Website
GOLD: PAEs audiovisual website Pan American Energy
SILVER: MAN Truck & Bus Website muehlhausmoers corporate communications
BRONZE: Citizens Commercial Banking M&A 2021 Website EMI Strategic Marketing
Most Effective Automotive
GOLD: 2025 AD - The Autonomous Driving Community Kammann Rossi
Most Effective Financial Services
GOLD: Prospa, Small Business Finance Mahlab
SILVER: T. Rowe Price Insights, Imprint
BRONZE: Wells Fargo, Money Strategies Imprint
Most Effective Healthcare/Pharma
GOLD: Australian Pharmaceutical Society, Australian Pharmacist Mahlab
Most Effective Non-Profit/Government/Association
GOLD: Royal Institution of Chartered Surveyors Sunday
SILVER: Förderverein Kinderkrankenhaus Amsterdamer Straße (Children's Hospital Foundation) Kammann Rossi
BRONZE: German Ministry of Economics for SMEs, Markets International Kammann Rossi
Most Effective Retail/Fashion/Beauty
GOLD: L'Oréal Paris Canada, L'Oréal Paris X FASHION September 2020 SJC Content
SILVER: L'Oréal Paris Canada, L’Oréal Paris SEO/Content Program SJC Content
BRONZE: VICHY Canada, VICHY SEO/Content Program SJC Content
Most Effective Travel & Leisure
GOLD: P&O Cruises Sunday
SILVER: Big Bear Lake, Big Bear Lake Visitors Magazine 2021 Wanderlust Content Studio
Most Innovative Content Solution
GOLD: L'Oréal Paris Canada, L'Oréal Paris X FASHION September 2020 SJC Content
SILVER: Salesforce Australia 50 Pro Tips Campaign 2021 Mahlab
BRONZE: Fidelity Emerging Advisor Solutions Interactive Video Imprint
Best Overall Content Program
GOLD: L'Oréal Paris Canada, L'Oréal Paris X FASHION September 2020 SJC Content
SILVER: L'Oréal Paris Canada, L’Oréal Paris SEO/Content Program SJC Content
BRONZE: Wells Fargo, Small Business Resource Centre Imprint
Winners of The Content Council 2020 Pearl Awards
In 2020, we were honored to celebrate these best-in-class content marketers from the US, Germany, Australia, South Africa and Canada…
Best Cover
GOLD: Signature Magazine Feb/Mar 2020, GLC
SILVER: The Source Magazine Q1 2020 GLC
BRONZE: Higher Ed 2020 Tech Trends to Watch, Manifest
Best Website
GOLD: MAN Truck & Bus Website, muehlhausmoers corporate communications
SILVER: Citizens Commercial Banking M&A Website, EMI Strategic Marketing
Best Print Experience B2B
GOLD: Old Mutual Corporate: Mindspace, John Brown Media South Africa
SILVER: MAN Magazine Special, muehlhausmoers corporate communications
BRONZE: ABOUT TRUST 01 2020, muehlhausmoers corporate communications
Best Print Experience B2C
GOLD: Old Mutual Corporate: Today, John Brown Media South Africa
SILVER: T. Rowe Price Investor, Imprint
Best Use of Video
GOLD: The Journey from the Well to the Gasoline Pump, Pan American Energy
Most Effective Food & Beverage
GOLD: QVB – Tastes Untold, Plump and Spry
Most Effective Retail/Fashion/Beauty
GOLD: L’Oréal Paris SEO/Content Program, SJC Content
Most Effective Health & Pharmaceutical
GOLD: Australian Pharmacist, Mahlab
Most Effective Financial Services
GOLD: Capitec, John Brown Media South Africa
SILVER: Prospa, Mahlab
BRONZE: T. Rowe Price Insights, Imprint
Most Effective Non Profit/Association/Government
GOLD: create digital, Engineers Australia, Mahlab
SILVER: Crohn’s and Colitis Foundation, Imprint
Best New Program Launch
GOLD: Paper and Packaging Board, Manifest
SILVER: UBS Financial Wellness, Imprint
Most Innovative Content Solution
GOLD: Pick n Pay Braille magazine, John Brown Media South Africa
SILVER: L’Oréal Paris SEO/Content Program, SJC Content
BRONZE: UBS Financial Wellness, Imprint
Best Overall Content Program
GOLD: Salesforce ANZ Blog, Mahlab
SILVER: Pan American Energy at a Glance, Pan American Energy
BRONZE: L’Oréal Paris SEO/Content Program, SJC Content