Leadership

Content Council Board

 

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Jacqueline Loch

EVP Customer Innovation SJC Content
Chair of The Board

Jacquie is a communications and media executive specializing in delivering multi-platform content marketing solutions and ROI for brands across print, digital, video and social media. With over 25 years of experience gained at some of Canada’s largest media companies, she is a branded content expert who drives engagement and results for consumer brands.

A recognized leader in integrated marketing solutions and media innovation, she is Chair of The Content Council and Board Member for the National Media Awards Foundation (Canada). A frequent speaker on branded content across North America and Europe, having created award-winning programs for clients including: LVMH, Hudson’s Bay, JOE FRESH, CHANEL, L’Oréal Paris, Garnier, Walmart, Canadian Tire and Rogers. Jacquie has presented at many industry events including: The Content Council Annual Conference (New York), FIPP International Conference (London), ELLE International Conference (Paris), Digital Innovators Summit (Berlin), Content Strategy Innovation Summit (San Francisco) and Content Marketing World (Cleveland) to name a few.

In her role as EVP Customer Innovation, she works closely with SJC’s largest clients to create innovative and compelling cross platform content solutions. Formerly, as VP & Group Publisher at SJC Media, she oversaw media brands including FASHION, Weddingbells, and Mariage Québec. Prior to this, as VP & Group Publisher, Groupe TVA, she was Publisher of brands including: Canadian Living, ELLE Canada and Style at Home, and held the roles of VP Content Solutions and VP Client Solutions at Rogers Media.


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Zachary Bryant

Principal & Studio Director, Journey Group

Zack leads the strategic practice at Journey Group, an independent design agency based in Charlottesville, Virginia. Journey Group focuses on multidisciplinary design for top non-profit brands in the cultural, humanitarian, and education sectors. Recent projects have included purpose-built applications, branded environments, websites, brand identity systems, print publications, motion graphics, and product development. Our collaborations with the University of Virginia, World Vision, and the United States Postal Service push the boundaries of multiform storytelling to grow content programs for enduring relevance. In leading Journey Group’s web studio, Zack’s particular focus on service design and global user experience serves the team in imagining and delivering a range of digital encounters—seamlessly integrating emergent technologies within a brand narrative.


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Ricky Ribeiro

Senior Vice President, Creative Director, Manifest

Ricky Ribeiro is senior vice president, creative director at Manifest, a leading U.S-based, independent content marketing agency. Over the tenure of his career, Ricky has built an expertise and deep understanding of digital content, audience development and agile content strategies. Over the last decade at Manifest, Ricky has worked on and leads the CDW account for the agency. He has successfully established and grown a creative team of 15-plus editors and designers who have generated a highly valued and engaged audience of 11 million-plus IT decision makers across 6 different verticals.

This award-winning program has won Best Integrated Program (CMW 2017) and Best Content Marketing Program (CMW 2019) and consistently delivers on its reach, awareness and engagement KPIs for the Fortune-200 company brand.

In addition to CDW, Ricky has worked on a host of other clients at Manifest, helping to enhance, evolve and grow their content programs, such as Brand USA, Hilton Grand Vacations and AT&T Digital Life.

Prior to Manifest, Ricky worked as a web editor at an online startup called Grab Networks, where he leads the onboarding and syndication of video content from providers such as Reuters, CBS News, TV Guide, US Weekly and many more.

 Ricky is based in the Washington D.C. area and is a graduate of the Philip Merrill College of Journalism at the University of Maryland, College Park. He is currently pursuing his Executive MBA at Georgetown University.


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Brian Snapp

VP Content Strategy, Rauxa

Brian is a strategist and storyteller who currently leads the content strategy practice at Rauxa. With an editorial background in digital publishing and content creation, Brian has since spent over 15 years in the ad agency world as an audience-centric content strategist. In that quarter life, he has enjoyed partnering with many award-winning brands: VerizonTGI FridaysSamsungMicrosoftTylenolPNC BankKodak and as well as non-profit organizations such as Wildlife Conservation SocietyMichael J. Fox FoundationU.S. Holocaust Memorial Museum, and Blue Shield of California, among others.

Army brat by birth who made roots on Oahu but settled in the melting pot of New York, Brian consults clients in strategic marketing engagements that intersect business objectives with a rewarding customer experience, where consumers’ needs are uniquely satisfied, and results are measurable. He loves to surface opportunities for change in brand perception and deepened connections through content that ties an authentic brand-messaging strategy to a meaningful value exchange for the content consumer — a human being with needs and a story. Good content hinges on story, for stories are what we all have in common and what we crave more of every day.

Brian holds a Bachelor of Fine Arts from Marymount Manhattan College and moonlights as a playwright, actor, festival organizer, director and co-founder of not-for-profit indie theatre collectives that have produced boundary-pushing performances in New York, London, and Norway, from parking lots to prosceniums.


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Meg Sullivan Staknis

Managing Director, Imprint

Meg is a seasoned marketer with more than 20 years’ experience crafting thoughtful, nuanced communications that deliver top and bottom line results. She is currently Managing Director at Imprint, an award-winning strategy and content marketing agency based in NYC, where she partners with clients such as T. Rowe Price, Fidelity Investments, UBS, Vanguard, FlexShares Exchange Traded Funds, M&T Bank and Wilmington Trust, and Sands Capital Management, on programs impacting every area of the marketing eco-system.

Prior to Imprint, Meg led her own marketing consulting firm specializing in integrated marketing strategies for clients in the financial services sector. She previously spent 10 years at Fidelity Investments in marketing leadership roles within their Institutional Wealth Services and Workplace Services businesses, and held her Series 7, 6 and 24 licenses. Meg earned her B.A. in English Literature from McGill University and her M.S. in Mass Communication from Boston University, and is a former Peace Corps Volunteer (Kenya 1992-1994).


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Paul Tsigrikes

Head of Marketing & General Manager of The Trust, The Wall Street Journal/Barron's Group

Paul Tsigrikes, Head of Marketing & General Manager of The Trust, is a media professional with over 20+ years of experience leading advertising sales marketing and branded content teams. Paul heads client solutions teams responsible for developing and executing high-touch marketing solutions, custom content, branding, events and research for global advertisers across The Wall Street Journal, Barron’s and MarketWatch brands.

Prior to rejoining The Wall Street Journal/Barron’s Group, Paul was Vice President of Marketing and Branded Content at The Washington Post, where he lead teams creating and executing global marketing, content, data and technology solutions across all digital, event and print platforms.

Prior to joining The Post, he was VP Integrated Global Marketing for The Wall Street Journal where he focused on attracting new advertisers to the franchise while strengthening The Journal’s core business and finance client base. He was also Associate Publisher for Hearst’s SmartMoney brand, Creative Services Director at Conde Nast Traveler, and VP Marketing at DoubleClick.

Paul is a graduate of Yale College and received his MBA from Harvard Business School.


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John E. Cimba

President & CEO, GLC

For the past 15 years, John Cimba has lead GLC, a Chicago-based marketing and communications agency.  When he came on board, John quickly executed a plan for steady growth in core verticals and expanded the agency’s offerings into new media. GLC now employs nearly 50 full-time strategists, designers, marketers, journalists, and web developers, who are dedicated to serving our clients’ business challenges. GLC prides itself on delivering excellence both from a client service and project perspective. All of GLC’s solutions are tailored to clients’ marketing and business objectives and are built to obtain measurable results. John’s vision and passion help to fuel the success that GLC has achieved and will continue to build upon.

Prior to joining GLC, John was the Publisher of Bank Director Magazine, a leading publication for financial institutions. Bank Director’s major area of focus was to deliver engaging, actionable content for the CEO, Chairman of the Board and all Board of Directors, both inside and outside of the organization, of the top 2,000 banks in the United States. John expanded Bank Director’s print magazine into a cross-platform program that included exclusive in-person events, webinars, microsites and E-newsletter campaigns. John also introduced a vertically focused marketing strategy, which enabled expanded reach into investment banks, technology companies and insurance, law, recruiting and strategic planning firms.