The Pearl Awards celebrate excellence in content marketing across print, digital and multi-channel platforms. Content Marketers - small and large; B2B and B2C; representing clients in a wide range of industries; and producing programs across multiple outlets - enter the Pearl Awards. Click here for more information.
Each year, friends and colleagues nominate people who they think deserve to be recognized for the outstanding work they do within the content industry. We present four individual awards each year; the Caldwell Lifetime Achievement Award, Best Content Director, Best Creative Director and Rising Star.
John Caldwell was an early pioneer of custom publishing and content who passed away in 2006. In honor and memory of John’s contributions to the evolution of custom content as a marketing channel, The Content Council created the John Caldwell Lifetime Achievement Award.
Best Content Director Award
This individual or small team should be a leader who has a proven track record creating content that simultaneously meet the needs of the target audience and delivers on the client’s business and/or marketing objectives. They will have a well-developed understanding of the role of content marketing and take advantage of a wide array of content types and channels to effectively communicate their message. They will be admired by peers and employees and foster and encourage collaboration.
Best Creative Director Award
This individual or small team is a leader who has innovative vision and a keen sense of design tying back to the client’s brand standards where necessary, reinforcing the brand message while appealing to the target audience and supporting the client’s business and/or marketing objectives.
Rising Star Award
The nominee should be admired by their peers and employees, they should foster and encourage collaboration. They should be actively involved in the content marketing industry.