Pearl Impact Awards
We are excited to launch The Content Council PEARL IMPACT AWARDS celebrating the companies and campaigns using content marketing to deliver business results.
From best e-commerce and data-driven strategy, to best use of innovative technology, and more, the PEARL IMPACT AWARDS will celebrate the most innovative and engaging content marketing programs with the greatest marketing impact from publishers, agencies and brands.
4 Steps to Enter
Best Branded Content Program B2B
Awarded to the best B2B program that has successfully engaged an audience with a brand, product or service across platforms
Best Branded Content Program B2C
Awarded to the best B2C program that has successfully engaged an audience with a brand, product or service across platforms
Best Branded Content Program B2B2C
Awarded to the best B2B2C program that has successfully engaged an audience with a brand, product or service across platforms
Best Brand Partnership
Awarded to the best brand partnership program across multi-platform media channels
Best Use of Video
Awarded to the best branded content video program that successfully delivered on marketing objectives
Best Use of Social Media
Awarded to the best branded content social media program that successfully delivered on marketing objectives
Best Custom Advertising Strategy
Awarded to the best non-traditional advertising solution that within a content environment and delivers a high quality user experience
Best Brand/Influencer Strategy
Awarded to the best brand/influencer collaboration that delivered on brand objectives
Best Branded Experiential/Event Strategy
Awarding and experiential and/or live event program that successfully met campaign objectives
Best E-commerce Strategy
Awarding a content strategy that has successfully delivered on a client’s e-commerce objectives
Best Data-Driven Strategy
Awarding a strategy that has successfully used audience data and analytics to deliver on a client’s objectives for engagement
Best Use of Innovative Technology
Awarded to a strategy that successfully uses AI, VR, AR etc.
Best Publisher Content Studio
Awarded to the content marketing studio that has successfully delivered on its clients’ goals through innovative and engaging content strategy, solutions, and distribution
Best Advertising Agency
Awarded to the advertising agency that has successfully delivered on its clients’ goals through innovative and engaging content strategy, solutions, and distribution
Best Content Agency
Awarded to the content agency that has successfully delivered on its clients’ goals through innovative and engaging content strategy, solutions, and distribution
Thank you to our judges!
Orestes Alvarez, Verizon
Matt Herr, IBM
Ellen Gerstien, Pfizer
John von Brachel, Bank of America
Natalie, Widdowson, T. Rowe Price
Brad Young, Prudential
Please note: No refunds will be given after March 21, 2019.
Pearl Impact Awards FAQs
Who Is Eligible to Enter?
All companies providing content marketing services, whether they are an agency or a brand, a member or a non-member, may enter their work. All work must have been produced between January 1, 2018 and December 31, 2018.
How to Enter
The awards are open to members and non-members of The Content Council, to brands and agencies. They are open to all countries and all global content will be accepted.
It is important that you can prove the effectiveness of your content strategy – pay particular attention to the results section of the entry form. The judges are especially looking for data and statistics that can prove ROI.
Entry is online.
Payment will be submitted by credit card when you finalize your entries online. Please note: any entries not paid for in full by March 29, 2019 will be disqualified.
All application questions must be answered in English.
Deadline for Entering
The deadline to fully submit your application is 11:59pm ET on March 29, 2019.
Entries will be judged in April 2019 by a panel of marketing executives, journalists, designers, and content strategists.