The Content Council has been celebrating excellence in content marketing since 2004, making The Pearl Awards the longest running and most prestigious content marketing awards program in the United States. Content Marketers - small and large; B2B and B2C; representing clients in a wide range of industries; and producing programs across multiple channels – have had the honor of winning a Pearl Award over the last 15 years. The awards are open to both agencies, and brand marketers. The Pearl Awards are truly a global competition – in 2017 we received entries from a record 92 companies around the world. Click here for more information.
Each year, friends and colleagues nominate people who they think deserve to be recognized for the outstanding work they do within the content industry. We present five individual awards each year; the Caldwell Lifetime Achievement Award, Content Innovator of the Year, Best Content Director, Best Creative Director and Rising Star.
In 2016 we announced a new award – Content Innovator of the Year. This award is presented to an individual who is making significant contributions to the content marketing industry by virtue of his or her innovative and creative strategies.
John Caldwell was an early pioneer of custom publishing and content who passed away in 2006. In honor and memory of John’s contributions to the evolution of custom content as a marketing channel, The Content Council created the John Caldwell Lifetime Achievement Award which is open to members of the organization.
This individual or small team should be a leader who has a proven track record creating content that simultaneously meet the needs of the target audience and delivers on the client’s business and/or marketing objectives. They will have a well-developed understanding of the role of content marketing and take advantage of a wide array of content types and channels to effectively communicate their message. They will be admired by peers and employees and foster and encourage collaboration.
This individual or small team is a leader who has innovative vision and a keen sense of design tying back to the client’s brand standards where necessary, reinforcing the brand message while appealing to the target audience and supporting the client’s business and/or marketing objectives.
The nominee should be admired by their peers and employees, they should foster and encourage collaboration. They should be actively involved in the content marketing industry.