Case Studies
Access
Publisher: Hanley Wood
Marketing
Client:
FedEx
Audience:FedEx
customers, global policymakers and thought leaders
Global shipping and logistics leader, FedEx, wanted to transform its customer on-boarding experience. The goals: create a simpler, more integrated program with a friendly voice; deliver more-r…
Actuary
Publisher: GLC
Client: The
Society of Actuaries
Audience:Actuarial
Members
www.theactuarymagazine.org
CLIENT OBJECTIVES:
In 2015, the Society of Actuaries (SOA) — the largest professional
organization dedicated to serving actuarial members worldwide
&mdas…
Advertorials
for Oracle Publishing
Publisher: Grayton
Integrated Publishing
Client: Oracle
Publishing and Oracle advertisers/partners
Audience:IT
professionals and decision makers who are Oracle customers or
prospects
• To increase ad revenue by offering partner companies the opportunity to tell the Oracle audience a more in-depth story than is possible with a traditional ad • To offer a compellin…
Canadian
Tire DRIVER
Publisher: Rogers
Communications Inc.
Client: Canadian
Tire Corporation
Audience:Automotive Enthusiasts and Canadian Drivers
Educate and inspire Canadian drivers in an engaging content format.
Communication
World (CW)
Publisher: Grayton
Integrated Publishing
Client:
International Association of Business Communicators (IABC)
Audience:Decision
makers and professionals engaged in strategic business communication
management
To improve the readability of CW magazine, which IABC members rank as their No. 1 membership benefit To create a flexible, copy-centric design that would enable the editorial team to better p…
CONNECTED
FOR BUSINESS
Client: Rogers
Communications Inc.
Audience:Rogers
Small Business Customers
To engage with Rogers Communications small business customers.
CONNECTED
Rogers Magazine
Client: Rogers
Communications Inc.
Audience:Adults
25+ with a propensity for tech
To engage Rogers Communications cable and wireless consumer customers.
GX:
The Guard Experience
Publisher: iostudio
Client: United
States Army National Guard
Audience:Army
National Guard Soldiers
GX magazine is mailed bimonthly to the homes of 215,000 Army National Guard Soldiers, along with 54 bimonthly bulk shipments of an additional 5,000 copies to National Guard installations. The…
IBM
Systems Magazine
Publisher: MSP-C
Client:
IBM
Audience:IBM
systems customers
Distribution methods: Print, digital and tablet applications Client Objective: Create a customer retention and satisfaction publishing portfolio for IBM’s global systems customer base. C…
Inova
Publisher:
GLC
Client: Inova
Health Systems
Audience:Middle-to-upper-class individuals and families who are
either past patients of Inova Health Systems or live in a household with
a specific disease propensity
Communicate key service lines from both the system's perspective and individual hospitals Drive HealthSource classes and events Build the hospital brand and create image awareness Deliver a s…
kidcentral
tn
Publisher: iostudio
Client: The State
of Tennessee
Audience:Tennessee
families
The State of Tennessee offers more than 2,000 programs to help Tennessee families live healthy, prosperous lives. However, until summer 2013, they were difficult to find, especially online. Li…