Case Studies
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Publisher: Hanley Wood Marketing
Client: FedEx
Audience:FedEx customers, global policymakers and thought leaders
Global shipping and logistics leader, FedEx, wanted to transform its customer on-boarding experience. The goals: create a simpler, more integrated program with a friendly voice; deliver more-r…
Advertorials for Oracle Publishing
Publisher: Grayton Integrated Publishing
Client: Oracle Publishing and Oracle advertisers/partners
Audience:IT professionals and decision makers who are Oracle customers or prospects
• To increase ad revenue by offering partner companies the opportunity to tell the Oracle audience a more in-depth story than is possible with a traditional ad • To offer a compellin…
Canadian Tire DRIVER
Publisher: Rogers Communications Inc.
Client: Canadian Tire Corporation
Audience:Automotive Enthusiasts and Canadian Drivers
Educate and inspire Canadian drivers in an engaging content format.
Communication World (CW)
Publisher: Grayton Integrated Publishing
Client: International Association of Business Communicators (IABC)
Audience:Decision makers and professionals engaged in strategic business communication management
To improve the readability of CW magazine, which IABC members rank as their No. 1 membership benefit To create a flexible, copy-centric design that would enable the editorial team to better p…
CONNECTED FOR BUSINESS
Publisher:
Client: Rogers Communications Inc.
Audience:Rogers Small Business Customers
To engage with Rogers Communications small business customers.
CONNECTED Rogers Magazine
Publisher:
Client: Rogers Communications Inc.
Audience:Adults 25+ with a propensity for tech
To engage Rogers Communications cable and wireless consumer customers.
GX: The Guard Experience
Publisher: iostudio
Client: United States Army National Guard
Audience:Army National Guard Soldiers
GX magazine is mailed bimonthly to the homes of 215,000 Army National Guard Soldiers, along with 54 bimonthly bulk shipments of an additional 5,000 copies to National Guard installations. The…
IBM Systems Magazine
Publisher: MSP-C
Client: IBM
Audience:IBM systems customers
Distribution methods: Print, digital and tablet applications Client Objective: Create a customer retention and satisfaction publishing portfolio for IBM’s global systems customer base. C…
Inova
Publisher: GLC
Client: Inova Health Systems
Audience:Middle-to-upper-class individuals and families who are either past patients of Inova Health Systems or live in a household with a specific disease propensity
Communicate key service lines from both the system's perspective and individual hospitals Drive HealthSource classes and events Build the hospital brand and create image awareness Deliver a s…
kidcentral tn
Publisher: iostudio
Client: The State of Tennessee
Audience:Tennessee families
The State of Tennessee offers more than 2,000 programs to help Tennessee families live healthy, prosperous lives. However, until summer 2013, they were difficult to find, especially online. Li…
Momentum
Publisher: GLC
Client: National Multiple Sclerosis Society
Audience:People with multiple sclerosis and their caregivers and families
Momentum Magazine is the largest MS-related publication in the country and is delivered to more than 500,000 people throughout the United States. A dynamic, responsive website is also availabl…
Propane Planner
Publisher: Hanley Wood Marketing
Client: Propane Education & Research Council
Audience:Construction Professionals in the U.S.
The Propane Education & Research Council (PERC), which promotes the safe, efficient use of propane as a preferred energy source, wanted to strengthen its market position with construction…
STAND Magazine
Publisher: Meredith Xcelerated Marketing (MXM)
Client: American Civil Liberties Union (ACLU)
Audience: ACLU members
PLEASE NOTE: The Content Council does not produce, publish, or mail out STAND Magazine. If you have any questions, comments or concerns regarding STAND, please contact the ACLU directly…
STIR
Publisher: Hanley Wood Marketing
Client: Sherwin-Williams Co.
Audience:Interior designers and architects
Sherwin-Williams, an industry leader in paints and coatings, wanted to strengthen its market position with the interior designer and architect audience, ultimately inspiring design professiona…
UC Hastings Magazine - Toward Justice for All
Publisher: Diablo Custom Publishing
Client: UC Hastings
Audience:Alumni, faculty and students
The magazine is intended to inform the target audience about UC Hastings' accomplishments, activities, and events; to build a cohesive sense of community; to inspire alumni and others to suppo…
United States Army National Guard
Publisher: iostudio
Client: United States Army National Guard
Audience: Millennials who have shown an interest in the National Guard and have visited NationalGuard.com seeking more information
Client Objectives
The United States Army National Guard must recruit new soldiers to maintain end strength of approximately 350,000 soldiers for both State and Federal missions. The Nati…
Valuation Magazine - Redesign
Publisher: Grayton Integrated Publishing
Client: Appraisal Institute
Audience:Valuation is distributed quarterly to members of the Appraisal Institute -- a global professional association of real estate appraisers -- as well as to non-Appraisal Institute professionals who subscribe to the magazine.
Distribution Methods: Print, with PDF replica posted to client’s website
Client Objectives:
Valuation magazine serves primarily as a resource for the practice of the valuation pro…
